Digitalization and Cultural Heritage preservation
Redesigning Tourism and Heritage Promotion through Digital Innovation, Circular Economy and Sustainable Impact
INNOSTART is at the forefront of innovation in Tourism and in the enhancement of historical, artistic, cultural and environmental heritage, combining research, digital transformation and creativity to develop high-value solutions. Our initiatives aim to make heritage more accessible and engaging, enrich visitor experiences, and promote the identity of places through sustainable and inclusive models. We integrate advanced technologies, inclusive practices, and destination valorization strategies to create resilient systems that strengthen the connection between heritage, communities, and sustainable development.
Our Vision: Tourism, Heritage and Digital Innovation as Drivers of Sustainable Growth Our goal is to redefine the role of tourism and the enhancement of historical, artistic, cultural and environmental heritage in local development, by delivering integrated, tailor-made solutions that promote:
- INTERNATIONALIZATION Expanding the visibility and accessibility of local heritage beyond national borders, fostering cultural exchange and new market opportunities.
- DESEASONALIZATION Promoting heritage through experiences spread across the year, attracting visitors outside peak tourist seasons.
- DIGITALIZATION Using immersive technologies, smart platforms, and data-driven tools to make heritage more accessible, interactive, and engaging in innovative ways.
- CULTURAL AND ENVIRONMENTAL SUSTAINABILITY Promoting respectful and regenerative approaches to heritage management, preserving identities, landscapes, traditions, and collective memory.
- ECONOMIC AND SOCIAL GROWTH Activating local ecosystems through culture, supporting entrepreneurship, inclusion, and new job opportunities linked to cultural heritage enhancement.
Innovative Projects and Solutions
Metaverse Based Virtual Convention Platform from the UE program BeFuture.
Our project "Virtual Reality Platform for Corporate Events: Fully Immersive, Inclusive and Interactive Event Experience in the Metaverse. A Pilot for Apulia region" was selected among the winners of the BEFuture Program "Shaping the Future of Europe's Business Events sector"a 3-year project co-funded by the European Commission, a three-year project co-funded by the European Commission.a 3-year project co-funded by the European Commission.
The project aims to innovate the corporate events sector in Europe, making it more sustainable, inclusive, and resilient by promoting a model that integrates technology and innovation with regenerative practices, ensuring tangible and lasting benefits for the environment and society.
Our fully immersive digital event platform is expected to revolutionize corporate tourism and business events by leveraging Virtual Reality (VR) and Augmented Reality (AR) to enhance accessibility, interactivity and sustainability.
- MULTISENSORY, INTERACTIVE, AND INCLUSIVE Participants engage in a 3D virtual environment with real-time interaction, multilingual support and AI-powered accessibility features.
- DIGITAL DESTINATION PROMOTION The platform creates digital twins of real locations, enhancing destination marketing and tourism promotion. A pilot project in Puglia will showcase local heritage and attractions.
- SUSTAINABILITY AND COST EFFICIENCY Reduces event costs by up to 80% and cuts CO₂ emissions by up to 70%, making tourism and business travel more eco-friendly.
This solution bridges tourism and technology, providing a new way to experience, market and interact with destinations in a sustainable and scalable way.
